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Case Study Google
The domain Google.com was registered in
September, 1997. It was the brainchild of Larry Page & Sergey Brin who
began the Google project as a PhD research project in Stranford University in
1996.
By the end of 1998, Google had an index of
about 60 million pages.
In 2000, Google began selling advertisements associated
with search keywords. The ads were
text-based to maintain an uncluttered page design and to maximize page loading
speed. Keywords were sold
based on a combination of price bid and click-throughs, with bidding starting
at $.05 per click.
In 2007 Google implemented Universal search to
its standard web results page. ]Search results were now a compilation of all relevant results
across all of Google’s engines - Google Images, Google Video etc. With the
implementation of Universal Search, coverage of all types of content rose
significantly. It now became important to optimize all forms of content,
increasing the complexity and breadth of SEO.
How Google Search Works:
Google crawls&indexesbillions of pages. “Web
crawlers”, popularly known as “Google Bots” discover pages, publicly available.
The Bots go through several trillion links on the Net and locks it into Google
servers. The software pays special attention to new
sites, changes to existing sites and dead links.
Google gathers the pages during the crawl
process and then creates an index, so that it is easy to search for the user.
It uses pictures, text and video for words used in search taken from various
sources using its algorithms.
The use of algorithms defines Google search, it
relies on complicated processes and formulas to define specific words turning
the queries into answers. The algorithims are the heart of Google search making
the search query experience into a logical, accurate and fun experience for
users through video, text and picture search.